GoSearch Blog
How to write the best SEO report ever
Whilst it may seem like that greatest challenge of an SEO agency is providing results to your clients, the way these results are delivered can be just as significant. Without correct communication, data and statistics can easily be lost in jargon. We’ve written a useful checklist for how to write the best SEO report so your client knows exactly how they’re performing without any hidden information.
The battle over extremist content
With the wave of concerning extremism from all ends of the spectrum surfacing on the Internet and eventually the real world it only makes sense that a digital giant such as a Google does their part to nip online extremism in the bud in Europe.
What is off-page SEO and how to use it
One of the most exciting and most frustrating things about SEO is that it requires constant attention. That means constant learning, changing and updating and trialling new things. Classic SEO techniques such as content re-writing or user-experience improvements are great ways to improve your rankings but there are also things off-site that can be done to boost SEO.
Google’s mobile confusion
With mobile usage increasing, it is becoming more and more important to improve and develop mobile sites. This move is not only for user experience such as AMP but also for improved SEO. Despite Google’s announcement of a mobile first index to be launched in 2017 a combination of delays, trials and complication have pushed the roll out date back to 2018.
Facebook under heat for political advertising
Facebook has made no attempt to hide their battle against fake news that was awash the social media platform during the 2016 USA presidential election. While Facebook has always been platform where individuals are able to share their views it was the events of that 2016 that turned the site into a political conversation hub.
Instagram throws paid posts into the spotlight
Social media marketing is crucial to almost any business, whether it’s advertisement or digital brand awareness. One of the most popular methods for brands to advertise on platforms such as Instagram is to use social media influencers.
Google penalty bounce back
While we all try hard to be good at what we do, the fact of the matter is that everyone makes mistakes. Whether it’s a Google update that you’ve missed or you just slipped up, penalties are bound to happen. But what do you do once those penalties occur?
Siri-ous news for Siri
Siri has long been the market leader for voice command technologies from when it first appeared on iPhones but this may no longer be the case. With devices such as personal assistants becoming increasingly popular, so is the importance of developing voice command.
Spring clean your e-commerce
Sometimes an online presence isn’t enough to boost your SEO, traffic and brand awareness. A great way to maintain customer interest and increase traffic to your site is to consider e-commerce.
Maximise your AdWords potential
A lot of changes are being made to Google’s AdWords but the Ad Rank rollout isn’t the only update that Google is making in this department. The latest development that Google has unveiled is the ‘Maximise Conversions’ option.
Finding the SEO agency for you
Managing your own SEO and your own business at the same time can be impossible, especially at the rate that SEO is changing and developing. Investing in an SEO agency is a decision that may have short-term costs but the ultimate benefits are far more long-term.
Google and Facebook lag in conversions? Yelp!
When considering the digital approach for your business, two platforms are at the forefront of your mind; the search engine powerhouse Google and the social media pioneer Facebook. Both are widely used and widely known, so why wouldn’t they be your first choice?
The SEO flavours of the month
It is no secret that SEO is one of those industries that will never stop changing and no matter how hard you try to keep up; there is always something new around the corner. With continual Google updates, changing patterns of digital behaviours and new technology, it can be impossible to keep track of it all.
The Ad Rank roll out
Honestly, it’s starting to get a bit difficult to keep up with the powerhouse that is Google. Once again the search engine has rolled out changes to the AdWords Ad Rank thresholds.
Snap stock dives down
Only a few months ago we announced Snap Inc.’s promising debut into the New York Stock Exchange, they closed their opening day with a share increase of 44% and things were looking great. Big emphasis on the past tense used.
How to keep your business afloat on Instagram
Having a social media account for your business is almost compulsory in a market where almost everyone owns a smartphone and has at least Facebook, Instagram or Twitter. But because it’s one of the most important marketing tools, these platforms are inundated with businesses all trying to stand out and grab their audience’s attention.
The mystery of Google authority
Authority is something that gets thrown around quite often when talking about SEO and rankings but what does it actually mean?
An affair to remember: Twitter and Bloomberg
For most people Twitter has become the ultimate source for bursts of news and current affairs updates.
The April roundup
It’s time for another SEO Premier monthly roundup! This month we’ve seen updates from previously covered news stories and some interesting bits of data come out.
Quick! Google is hiring!
Just when you thought there was a Google search result for everything, the search engine giant comes up with something new.
The mobile takeover continues
Everyone man and their dog is probably sick of hearing about mobile devices but there’s good reason that SEO blogs don’t shut up about it. With mobile searches now accounting for 51.3% of total searches, exceeding desktop, it’s more important than ever to make sure that your site is mobile friendly.
Are you Mother's Day ready?
With Mother’s Day around the corner it’s time to start planning that breakfast in bed, present, card…and your marketing strategy.
The major mistake small businesses make with SEO
SEO is a valuable skill, for both individuals and businesses, especially for those businesses that wish to bring their brand to the digital forefront. There is a common understanding, particularly amongst business owners that SEO can be self-taught and whilst this is true to some extent, you can never really stop learning SEO.
YouTube adverse to adverts?
Gone are the days where you could watch a YouTube video in peace.
Social media marketing fails - lessons from Pepsi
Marketing teams latching onto social issues to sell their products is not a new phenomenon. Marketing teams failing to latch onto social issues to sell their products is also not a new phenomenon.
Your SEO Plan B
Things don’t always go according to plan. Sometimes you sleep in and miss your train to work and sometimes SEO rankings drop. Even the best SEO agencies experience lowered rankings once in a while it’s simply the nature of the industry.
Just Maps it
The phrase ‘Google it’ has become so imbedded in contemporary language that it is the answer and solution to many questions and problems. There’s no secret that Google is the alpha search engine so don’t be surprised if the phrase ‘Google Maps it’ becomes just as common.
How to create fun size content to capture your audience
In a fast-paced where almost everything happens instantaneously, consumers no longer have time or are interested in long-winded articles.
Beauty and the Beast…and the Google Home?
There are very few people in the world who aren’t excited for the remake of the beloved Beauty and the Beast. There has been endless coverage and hype surrounding the film and its actors with people going into Disney overload.
Pin the tail on the expanding ad
It could be just me but it seems as though Pinterest is one of those platforms that has snuck up on us, it’s not a platform that you think you have use for until that fateful moment you sign up. Before you know it you have renovated your entire home with Pinterest hacks and re-organised your entire pantry by food category.
Just a friendly reminder
As Google and a slew of other search engines are continually updating, it becomes difficult to keep up with what is happening in the SEO world.
What the Fred?
Who is Fred and why has he decided to suddenly creep into my website?
Influencers and SEO – a match made in heaven
It’s no secret that social media has opened up a new world of opportunity for marketing and e-commerce and whilst the platforms themselves are an extremely useful tool for any business and entrepreneur, one tool that is sometimes overlooked is the influencer.
Google slightly bruised and mildly battered in recent court case
Google is no stranger to court cases, some ruling in their favour, others, not so much. In June 2016, the search engine giant was sued by e-ventures Worldwide LLC, for de-indexing several of their websites. The problem arises from the fact that Google actioned this through an anonymous tip, from an unknown, unverified source.
The Snap streak of Wall Street
Forget Jordan Belfort! Evan Spiegel and Bobby Murphy have finally arrived. The co-founders of the popular app Snapchat have finally made their company public by placing it on the New York Stock Exchange.
Small business woes? Here’s the trick to fixing them
Whilst bringing your business online is an excellent way to compete with larger businesses and corporations, however, what some small business owner’s don’t realise is that a bigger market often leads to bigger competition.
It’s not who you know, it’s where you are
Have you ever noticed that whenever you search a product or service on Google the top results aren’t always first? Yeah, you guessed it Google is stalking you. Well, at least staying aware of your location in order to provide the best geographical match to your search query.
How to boost productivity in your workplace!
Ultimately running a business is about achieving goals and getting results. Often there is the assumption that a rigidly structured work schedule and conformist work attitude is the best way to achieve these goals but this isn't necessarily true.
Pirates beware! Google is cracking down
Considering how exorbitant cinema tickets are, alongside the almost criminal cost of popcorn and a drink, it is no wonder that illegally streaming films online has become the more popular option for would-be cinemagoers.
Heard SEO is dead? Try again next year naysayers…
Every year there is a group of self-proclaimed experts who declare that SEO is dead and every year SEO proves to be one of the most highly sought after skills and services in the digital industry.
