GoSearch Blog
Is the time of voice search officially here?
With digital assistant sales increasing by a huge 103% in the last year it is safe to say that smart speakers are soon surpassing their trend status and becoming staples in the everyday home.
Google AMP irks users
The launch of Google’s AMP (Accelerated Mobile Pages) has been the talk of the previous year with Google urging sites to prepare for mobile optimisation. However, despite the constant reminders, tips and tricks AMP didn’t particularly launch to a smooth start.
Troubleshoot your SEO strategy for 2018
It’s a brand new year, which means a fresh start for you, your business and your SEO strategy. But my keywords haven’t changed, why do I need a new strategy?
The top 3 SEO buzzwords of 2018
With 2017 coming to a close it’s time to start looking to the New Year to make resolutions and come up with new strategies. Not just your strategy for eating healthier, getting more active or meditating but your SEO strategy as well! To get an idea of what 2018 will hold for SEO we’ve compiled a list of the top three buzzwords that will influence how you should be strategizing.
Bing introduces AI search results
Artificial intelligence is becoming an increasingly hot topic for search with Bing introducing their own AI search tools for users at an event earlier this week not only for the search engine but Cortana and Microsoft Office as well.
Yahoo speaks out over Mozilla split
When news broke about the Mozilla-Yahoo split late November it was clear that Mozilla’s wandering eye for Google was the reason for the premature breakup. Their subsequent press releases and statements wrote the narrative for the split with no word from Yahoo. Until now.
Amazon Australia launches to lukewarm reception
For anyone that has ever consumed any sort of American content, whether it’s a YouTube video, TV show or article knows that Amazon is a big deal. An online marketplace where you can find almost anything at greatly discounted prices which are delivered to your door in a matter of days – what more could you want?
Our prediction for 2017’s most Googled
It’s been a busy year for politics, global news and the entertainment industry and while we can agree that there have been highs and lows, it’s these moments that begin trending with people flocking to Google to find out more.
Key metrics to keep your eye on
Implementing an SEO campaign is one thing but actually analysing your results are a different story. While reporting to clients can be daunting it can also provide fresh insights and new ways to tackle SEO for improved results.
Top 3 SEO agency red flags
SEO is important, that is something that most businesses can agree upon, but because of how quickly the industry is changing it can be almost impossible to keep up.
Last minute Black Friday campaigns for your store
The shopping season is now upon us with Black Friday and Cyber Monday finally kicking off. As consumers we convince ourselves that our Black Friday splurge is in fact Christmas shopping for friends and family when in actuality, 90% of purchases are for me, myself and I.
It's not you Yahoo, it's me
After three years of going steady Mozilla and Yahoo have now called it quits, Mozilla announced the breakup earlier this week in a press release with the introduction of the new Firefox Quantum.
Facebook to takeover Yelp?
More and more consumers are using platforms like Yelp and Foursquare to make purchasing decisions, whether it’s looking for the best Thai restaurant in the area or an amazing hair stylist. And like everything that becomes popular Facebook has announced their take on it.
Tweet your heart out
There’s no better feeling than venting your frustration to the world but sometimes that Twitter character limit can really get you down.
Snapchat loses its snapstreak
When Snapchat became public earlier this year, they closed the market 44% higher than their initial IPO of $17 to $24.48 but it appears that this high hasn’t lasted very long for Snap Inc. It’s now 8 months since their successful breakout onto the markets and things seem to have gone downhill.
Meet Poly – Google’s sister
Google is launching a free, new platform for all your 3D needs named Poly. A fun and playful branch of Google, Poly’s homepage features a bright pink 3D geometric shape surrounded by an underwater 3D treasure trove with tagline – “explore the world of 3D’”.
It's prime time for Amazon
Amazon’s third-quarter earnings were announced in a press release few days ago, and while the figures might not necessarily be shocking we can’t help but being impressed.
Christmas shopping to your advantage
The holidays are around the corner and it is time to start your festive advertising.
Our tips for improving conversions across all screen sizes
We often talk about making your desktop website mobile friendly and how to optimise a desktop site, but what about everything else in between?
Top 3 reasons customers are leaving your checkout page
If you have an online store, chances are that your end goal is sales, meaning that your digital checkout is the final stage of this process.
Livin la vida Fred
Remember Fred? That elusive and mysterious Google update that was never really confirmed or denied earlier this year?
Living in Orwell’s 1984 in 2017?
“The voice came from an oblong metal plaque like a dulled mirror…The instrument (the telescreen, it was called) could be dimmed, but there was no way of shutting it off”
AdWords budgets to double automatically?
Google is changing the way advertisers are able to control their daily AdWords budget and not many people are happy about it.
Google announced new AMP features
For the past few months Google has been emphasising the importance of mobile-friendly websites and mobile commerce with their newly introduced AMP (Accelerated Mobile Pages), which load 4x faster than regular pages and are rumoured to improved SEO rankings.
Insta-poll to boost your business
Just when you thought Instagram stories had all the features you needed to complement your feed they had to throw something new into the mix.
Your user-generated weapon
Regardless if you’re booking a Christmas holiday, upgrading your car or even trying out a new restaurant, your Path to Purchase always stays the same. You become aware, you deliberate your options, make a decision and then evaluate your decision.
How to deal with annoying Facebook friends the polite way
Ever since the dawn of Facebook there have been those people that make you regret signing up to the site in the first place.
Is Cortana set to take over Google Home?
Personal assistants were once considered a status symbol for busy professionals that didn’t have time to run errands, make notes or answer calls and while that is still partially true, almost anyone can get their hands on a personal assistant these days.
How to make your blogs boost your SEO rankings
Blogs are a great way to share the latest news, tips and information to your audience. They give your brand an opportunity to flex its creative muscles and can even help with SEO. But writing a blog post for SEO isn’t as simple as getting content online.
Multiple sites to boost SEO – does it work?
Using multiple websites for a single business is a pretty common SEO tactic, but the question is, does it work?
How to… a story by Google
here probably isn’t a single person that hasn’t typed in “How to…” into their Google search engine at point or another.
The future is calling: is Web 3.0 here?
It all started with the humble Web 1.0 when only big companies or organisations had websites and users were still figuring out how to navigate this new space. Web 2.0, what we are using saw a shift in user generated content and user engagement.
How to bounce back from bad bounce-back rates
The ultimate goal of SEO is to rank first and while that is a significant aspect of increasing reach it isn’t necessarily the most important SEO goal for your business.
Dislike of pop-ups is universal Google confirms
There probably isn’t a single person on the Internet that isn’t bothered by a pop-up ad. The spectrum of pop-up dislike ranges from a mild annoyance to violent laptop throwing and screaming and while this isn’t a scientific measure it’s incredibly accurate.
Step aside YouTube – LinkedIn has arrived
Producing and sharing videos is becoming an increasingly popular medium for individuals who want to share their opinion, thoughts and ideas with the wider community with YouTube being the go-to platform. However, LinkedIn has just been updated with its own video sharing option allowing all users the option to create and post their own videos.
The verdict is out: consumers have the attention span of a toddler and brands are lagging behind us
As consumers we are getting more and more impatient.
Narrow down on your target audience using Bing Ads
Paid search ads can sometimes feel like a stab in the dark, yes you can choose the content and time of day but how do you know you’re targeting the people you need?
Google releases mobile friendly measuring tool
It’s no surprise to anyone that mobile usage in increasing and that mobile commerce is increasing so clearly it’s very important to have a mobile friendly site – but that is old news and not what we’re here to talk about.
Post it with Google
Google post, a feature that was recently introduced in late 2016 is now officially available to all small businesses within select countries. For those that are not in America or Brazil where it is available, Google Post is a feature that allows users to create content directly on Google resulting in high search result rankings.
Mary Meeker Report: Mobile, voice and Facebook advertising
The highly anticipated Mary Meeker Internet Trends Report was recently released, providing all digital marketers with insights into current trends to look out for and latch onto.
